www.latimes.com:
Young Internet-based businesses such as TrueCar, Riot Games and BeachMint have been expanding their workforces and their offices. Often the founders are Web veterans who see value in being in a coastal hot spot where California cultural stereotypes actually hold true.
The laid-back beach scene combined with Santa Monica's sophisticated restaurant and shopping options are a potent lure for computer whizzes and creative types.
"These folks want to live a certain lifestyle," said broker Matthew Brainard of real estate firm Studley. "They work crazy hours, so they might want to surf in the morning, ride a bike to work and enjoy everything they can then and there."
Read the whole story: www.latimes.com
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